P O S T E R S E R I E S
X MARKS THE SPOT
SPRING 2023
Concept: Develop a compelling design system that connects differing components of the system while maintaining visual excitement and persuading viewers to attend an event.
Approach: To create a three part poster series advertising for an event highlighting three influential inventors at a Chicago Museum, X Marks the Spot. Making each poster as a highlight for one of the three inventors, I utilized both experimental type and a structured typography system to embody each inventor’s primary influence while continuously promoting the event as a whole.
INITIAL SKETCHES
TYPE EXPLORATION
THROUGH PHOTOGRAPHS
CURIOSITY IGNITES MOVEMENT
A crucial portion of this project was to establish a universal concept that could be communicated within each poster in a way that was systematic, yet varying between each piece.
This concept, “curiosity ignites movement” is one I aimed to communicate through imagery and textures within the background.
